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A Perfect View, Lights On or Lights Off

In this episode of Glass is in Session, Brittney Ricks, Vice President of Brand and Marketing at Clarus, rejoins us to discuss one of Clarus’ most innovative glassboard products: View. What makes View unique and unlike Clarus’ other offerings? It’s set to replace the inconvenient pulldown projector screens with a glassboard that acts like a projection screen, improving the clarity of the picture but maintaining the asethetic value of a sleek, fresh design. For Ricks, this is one of their most innovative designs, and one that can have a tangible impact from industry to industry.

“The way we go about designing products is we don’t look to the market and kind of open a catalogue and look for different hardware that currently exists out there. We start from scratch and we have our own machines in our building to where we can create our own 3D hardware in order to invent and create some of these designs and that’s what’s important and it’s not the easiest route,” Ricks said. On the podcast, she points out that having a great-looking, high-tech screen is increasingly important to Generation Z—even in their college classrooms—and View is up to that standard. Projection screens aren’t going anywhere, but View is posing a potential standard shift for classrooms, meeting rooms and corporate spaces.