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Casestudies Showbox Dallas Mavericks

Dallas Mavericks

The Dallas Mavericks are one of the most iconic teams in the NBA. There is perhaps no professional sports team more tied to the identity of their owner than the Mavs are to billionaire Mark Cuban. The Dallas-based NBA team is constantly battling not just to stay relevant but to gain an advantage on their competition. While many fans experience the team and players on the court, most of the hard work is done in facilities not-often seen by the public. So, during the summer of 2017, the Mavericks embarked on a makeover of their locker room, weight room, training rooms, and coaches’ offices.

The problem centered around how to bring the most advanced technology available to sports scientists into one location. Cuban and his team wanted to design a one-of-a-kind facility that gave the players and staff more data to perform and the scientific backing to perform better.



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